As the festive season rolls around, tables are decorated not just with twinkling lights and sumptuous feasts but also with an array of traditional drinks that have become iconic symbols of celebration. From the delightful wine enjoyed at Christmas to the bubbly cheer of champagne and prosecco on New Year’s Eve, these beverages are rich in history and cultural significance, enhancing the season’s spirit.
The traditions surrounding the Winter holiday drinks can be traced back centuries, intertwined with various cultures and their customs. In many countries, sharing a drink with family and friends during the holidays signifies unity and goodwill.
Mulled wine made its way across Europe
Mulled wine, a warming blend of red wine infused with cinnamon, cloves and citrus, traces its origins back to ancient Rome. Initially developed as a way to enhance the taste of wine during the chillier months, it has transformed into a cherished tradition associated with festive gatherings and cherished memories. This practice of mulling wine gradually made its way across Europe to countries like England, Germany and France.
Wine’s significance dates back to the early days of Christianity

Red wine, in particular, is popular during the Christmas season and holiday meals. In the early days of Christianity, wine emerged as an important symbol, particularly highlighted by the miracle of Jesus turning water into wine at the wedding in Cana of Galilee. This event solidified wine’s significance in Christian traditions, associating it with celebrations and festivities.
In the Middle Ages, wine was prominent in Christmas celebrations across Europe. Monasteries were pivotal in wine production, nurturing vineyards and perfecting winemaking techniques. These monastic orders, often the keepers of winemaking knowledge, crafted exquisite wines used in religious ceremonies and shared during festive occasions.
Later, during the Renaissance, the elite and nobility celebrated extravagant Christmas celebrations. These lavish banquets highlighted wine and transformed it into a symbol of sophistication.
Kukla Beverage Logistics plays an integral role in importing and exporting wines, ensuring that selections are available to enhance celebrations not just during the Winter season but throughout the year.
Wassail, an English tradition
While many festive drinks are widely recognised, the English tradition of Wassail deserves special mention. Originating from the Old Norse term “ves heill,” meaning “be in good health,” this warm, spiced beverage is made from hot mulled cider, ale, wine and spices traditionally enjoyed during Christmas. It is also an integral part of wassailing, an ancient English practice that involves not just consuming the drink but also door-to-door charity-giving, singing and toasting, often with wishes for a fruitful harvest in the coming year. This charming custom brings together community members, fostering a sense of belonging and shared joy.
The sparkle of champagne on New Year’s Eve

As we transition from one year to the next, the atmosphere shifts, and with it, the drinks we choose to mark this significant moment. Champagne, often synonymous with celebration, has captivated hearts for centuries. Its origins trace back to the 5th century, when Romans established vineyards in the northeastern region of France, with some evidence suggesting even earlier cultivation. Over time, champagne transformed from a pale, pinkish still wine predominantly crafted from the Pinot Noir grape into the celebrated sparkling variety known today.
The tradition of popping open a bottle of bubbly to ring in the New Year can be traced back to the 19th century when champagne became accessible to the masses. Its effervescence is a perfect metaphor for new beginnings, making it the quintessential choice for toasts.
In the early 19th century, European settlers began introducing champagne to the United States, coinciding with the rise of New Year’s Eve celebrations that captivated locals, who flocked to taverns for lively parties as the clock approached midnight. By the 1930s, champagne solidified its status as a staple of revelry, particularly in the bustling clubs of New York, where elite patrons gathered to ring in the New Year. To enhance the experience, many of these establishments adopted a champagne-only policy, a tradition that has endured.
Today, champagne continues to evoke images of affluence, sophistication and indulgence, cementing its reputation as a symbol of celebration and high society.
The symbolism of drinking prosecco at the start of a new year
Prosecco, the sparkling wine from northern Italy’s Veneto and Friuli regions, has a rich history dating back to the 16th century. Unlike Champagne, it is made using the Charmat Method, which gives it lighter carbonation and refreshing flavours of green apple, pear and lemon.
For Italians, Prosecco symbolises the joyous start of a new year. The sparkling bubbles represent renewal and hope while sharing a glass during the countdown strengthens bonds and conveys wishes for happiness and success.
The tradition of clinking glasses while shouting “Cheers!” or “Happy New Year!” has become a universal custom, encapsulating the spirit of hope and joy that accompanies the start of a new chapter.
Celebrating together

Whether we raise a glass of wine, toast with champagne, or savour Wassail’s warmth, these drinks invite us to indulge in our present and hope for a good future.
In anticipation of the new year, we are thrilled to announce that this article introduces Kukla’s new category, “Did You Know”. These articles will explore fascinating facts and insights about logistics and beverages.
Cheers to traditions that enrich our festive gatherings!
May your holiday season be filled with warmth, laughter and cherished memories!